9/28/08

Nations Rent "Monumental Spread ads campaign"




Spread ads for Nations rent. Contractors of large commercial projects was the target audience. No nonsense sort of guys. We chose to focus on buildings that have stood the ultimate test of time with some fun comparisons we felt these type of guys could relate to plus I chose to really dirty the look up because lets face it, contractor and job foremen are a bunch of filthy slobs that never wash their hands before they leave the crapper.

Union Station "Ultimate X Extreme Screen"




Poster series promoting an extreme screen experience like non other I have seen. We got a sneak peak before creating the promotional posters and let me tell ya, to this day I think I have thoracic vertebrae out from watching that movie. Lawsuit? Pending.

Union Station "American Originals Exhibit"



Poster series promoting a collection of many of the most important historical documents that shaped the good ole' US of A. I felt unbelievably patriotic that week. The next week I was back to normal.

99 Bottles of Beer



99 Bottles of Beer is a place I wish I owned, maybe not in the same unlucky location as the owner chose because it's now out of business and certainly not because of the fun poster series and logo I created for them, heavens to Betsy no, just a really bad location. Great beer store idea though, fantastic selection and the concept of "mix and match" six pack way ahead of it's time. Just a really bad location.

9/24/08

Creative Challenge Poster Series 1





An internal call for entries of fellow creatives in an attempt to motivate them ever so closer to those silly elusive awards we all so covet. The idea behind the series was to take several creatives within the department and show through six degrees (or less in most cases) that the creative professionals we strive to be most like are only separated by a couple industry professionals. The headline on all reads " Your closer to greatness than you think."
Special thanks goes out to Kevin Bacon for this ideas inspiration.

Creative Challenge Poster Series 2





This poster series was an internal call for entries challenging creatives to remain inspired through the many pitfalls their concepts often take. We accomplished this by using examples that resulted in colossal failure but at least they gave it their best before going down in flames.

Bayer Advantage print campaign "Extremes"



This campaign illustrates the outlandish alternative a pet owner may take to protect their precious little Fifi. What are they going to do, build an armour suit or stuff Morris into a neoprene wetsuit? Don't be an idiot, just shell out the sixty clams and get some Advantage.


Bayer Premise print ad "Clue"


Spread ad concept for Premise termite control. We didn't win the pitch but we sure killed a lot of account executives trying. That stuff really works!

Bayer Advantage print campaign "fast"





Bayer Advantage is a topical flea control that's key selling point is it's speed. This campaign created  in 2003 focuses on the similarity of our pets ability to do things fast and the fact that if and when they got fleas, Advantage gets rid of them fast.

Pocono Mountains/Work Relief "Vintage"




This campaign was born out of the desire, no, the necessity for Pocono Mountains Visitors Bureau to drive business mid week, thus the Work Relief program was born. This is one of the first campaigns they ran before they moved to the next iteration that also featured some fun web components.

AIG Travel Guard "King of the world"

AIG Travel Guard is an insurance product that offers a variety of coverages designed to protect (only we can't say "protect") customers well deserved dream trips from turning into Stephen King-esque nightmares, as seen here from the likes of an angry seagull doing his best impression of a frustrated French head butting World Cup soccer player. This ad illustrates the fact that you never know what's out there. That's why AIG Travel Guard exists.

Dayco Timing belts

Who says you  can't have some fun with a category as exciting as automotive aftermarket or as they say in the business, OEM (Original Equipment Manufacturer)? If you don't like it, you may need to have your head examined.