9/28/08

Nations Rent "Monumental Spread ads campaign"




Spread ads for Nations rent. Contractors of large commercial projects was the target audience. No nonsense sort of guys. We chose to focus on buildings that have stood the ultimate test of time with some fun comparisons we felt these type of guys could relate to plus I chose to really dirty the look up because lets face it, contractor and job foremen are a bunch of filthy slobs that never wash their hands before they leave the crapper.

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