Second round of concepts for Barbados Tourism. The direction these ads took intended to address a location and marketing dilemma that Barbados has with US travelers. Most Americans have heard of Barbados but few have traveled to experience it due to it's location of being the Caribbean's Southeastern most island. Founded by the Brits give the island it's altogether different quality than the rest of the Caribbean islands, a fact Bajans are intensely proud of.
We treated the ads like they were written much in the style of an explorer writing about discovering a strange and exotic land for the first time. The style of the visuals are certainly modern day and show some of the Brits influence and were photographed in a over saturated style to lend to the vibrance of the Barbados experience.
One thing I know the British didn't pass on was their dental hygiene.
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